With CBD popping up nearly everywhere, it isn’t hard to overstate the speed at which the cannabinoid is moving. CBD is being marketed as the latest wellness elixir — it’s sold online, in food store shelves, restaurants, and even pet stores. Even so, one might ask, what is CBD? While many people still have no clue, it would be false to suggest CBD is nothing more than an obsession for avocado toast-eating millennials.
With its proponents claiming it can treat ailments as diverse as inflammation, pain, acne, PTSD, anxiety, insomnia, epilepsy, depression, and other more serious conditions, it’s easy to question whether this all natural supplement represents a 21st century cure?
What is CBD And Why Is It Selling Everywhere?
CBD lives to exist in three large consumer trends. The first is the $39 billion a-year herbal industry, which has seen rapid expansion since its beginning in 2010. Second comes the rising anxiety community in which all sorts of gadgets have been pitched as essential stress reducers for daily life. Lastly, is the astronomical growth of the cannabis economy that’s showing no signs of slowing down thanks to current legislation.
Despite its cannabis origins, the cannabinoid isn’t marketed as some recreational drug, but almost as its opposite: as a corrective to ailments. CBD (short for cannabidiol) is a complex compound found in the cannabis plant. In short, it’s made by a process, in which dried cannabis is minced and filled with ethanol solvents (commonly used method) using a rotary evaporator to extract CBD. It’s a pretty old and fairly low-tech technique, but compared to other methods, it’s more effective and safer to handle. The results of your labor should produce 99% pure CBD (called CBD isolate) in the appearance of powdered sugar. Unlike its famed cannabinoid cousin THC, whether CBD is ingested, inhaled, taken sublingually, or applied topically, it’s non-psychoactive — perhaps one of the main reasons for its growing popularity.
CBD Legality Floating In Grey Matter
It’s not difficult to find out if whether or not recreational marijuana is legal in where you live. Aside from walking past dispensaries or driving past several billboards on the way home, the cannabis-filled air is hard to ignore. On the other hand, while CBD is freely available, the exact legality the cannabinoid is tricky. The Drug Enforcement Administration (DEA) maintains that CBD is federally illegal, however, they haven’t bother chasing after anyone for possessing or using the cannabinoid. Indeed, the DEA’s actions are especially puzzling, and the poppy seed industry is good example of such hypocrisy. There hasn’t been a single target made on the backs of poppy manufacturers for the trace amount of opiates present in their products. In fact, drug-test thresholds for opiates were raised by the U.S. government in the early 90’s, which has conveniently accommodated today’s poppy seed industry. As many of us patiently anticipated the descheduling of CBD as a controlled substance, unfortunately, we’ll have to remain hopeful.
Certainly, this legal ambiguity has stirred up quite a bit of confusion, but it may not even matter. The result is, in any state, anyone can seemingly buy CBD without living in fear of arrest. Consequently, a $350 million CBD industry was made by this availability. By year 2020, estimates suggests that CBD product sales could skyrocket to around $1 billion annually — and many are claiming we’re already there.
So, What’s Next?
Revolutionizing one industry sector at a time, there have been some really promising breakthroughs on CBD as a medicine potentially. The next big challenge, provided that some new bill passes, will be regulation, which leaders in the industry are hoping to do themselves. We will certainly stay tuned. If you’re new to CBD, keep updated on the latest news on our blog and also make sure to check our online store to find out which CBD product might work best for you.